What Is SEO?
SEO stands for “Search Engine Optimization.” In simple language, it means the process of improving our website that increases its visibility for relevant searches.
It's the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online. Ranking higher in search engines can lead to an increase in traffic to a website.
In Google and other search engines, the results page often features paid ads at the top of the page followed by the regular results or what search marketers call "organic search results". Traffic that comes via SEO is often referred to as "organic search traffic" to differentiate it from traffic that comes through paid search. When SEO is done correctly then it can help our brand to stand above others as a trustworthy company and further improve the user’s experience with your brand and website.
Why is SEO Important?
Visibility and Rankings
When we are searching for a service or product online, we are more likely to choose one of the top suggestions that the search engine shows to us. SEO helps us to rank higher in search results and gain more visibility online.
If potential clients/customers can’t find our website, sales opportunities then they are missing it out. SEO increases your organic search engine traffic and in return, it increases the number of visitors every day.
If our SEO score is good then there are high chances to appear on search engines like Google and Bing. If ranking is higher on Google then the appeal to all brands becomes visible because of that there is a secondary benefit is a trust that we gain from our potential customers. so having a higher position for the keywords than our product or service is trustworthy in the user’s mind.
A well-optimized website communicates what product/service is being offered, how to obtain it and answers it. If a good website is built then the user’s will have a good experience on search engines like Google and Bing. They are also able to pull out the information that users need. If a user struggles to navigate our site then there are high chances that search engines are working well.
SEO is the key to our growth towards the brand. As we mentioned above, the higher our rank on a search engine the more we get the variety of high-volume keywords. A well-optimized website is more likely to gain more customers and make more profits. Then People are also more likely to share our brand across other social media platforms like Facebook, Instagram, Linkedin, etc…
Top SEO Tools
There are many tools and software that SEOs rely on to help with optimizing websites. Below are some commonly used free and paid tools:
Google Search Console - Google Search Console (formerly known as "Google Webmaster Tools") is a free tool provided by Google, and is a standard tool in the SEO's toolkit. GSC provides rankings and traffic reports for top keywords and pages that can help identify and fix on-site technical issues.
Google Ads Keyword Planner - Keyword Planner is another free tool provided by Google. Even though it is designed for paid search then also it can be a great tool to use for SEO. Since it provides keyword suggestions and keyword search volume, which can be helpful when doing keyword research.
Backlink Analysis Tools - There are several link analysis tools out there, the two primary ones being AHREFs and Majestic. Backlink analysis tools allow users to analyze which websites are linking to their website or the websites of competitors and can be used to find new links during link building.
SEO Platforms - There are a lot of different SEO platforms that bring out many of the tools that SEOs need to optimize sites. Some of the most popular include Moz, BrightEdge, Searchmetrics, and Linkdex. These platforms track keyword rankings and help with keyword research that identifies on-page and off-page SEO opportunities and many other tasks related to SEO.
Social Media - Most social media sites don't have a direct impact on SEO but they can be a good tool for networking with other webmasters and building relationships that can lead to link building and guest posting opportunities.