What is digital marketing?
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
It is also called online marketing. The promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing. Digital platforms became increasingly incorporated into marketing plans and everyday life and as people increasingly use digital devices instead of visiting physical shops.
Why do we need digital marketing?
Using digital marketing, you can reach an enormous audience in a way. You can save money and reach more customers for less money than traditional marketing methods. It helps to know more about your audience and allow them to know you personally which can help to create brand loyalty. You can also track responses of the customers.
Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.
2. Mobile Access
All adults own a smartphone now-a-days and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you to reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.
There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.
Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales
Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important.
Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. It also allows you to gather invaluable information on customers’ reactions and preferences.
Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.
Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.
9. Influencer Engagement
Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect.
10. Print Enhancement
Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.
Tools we need to promote digital marketing?
Here are the five common digital marketing tools.
1. Social media platforms
Social media platforms like Facebook, Instagram and Snapchat are a great way for marketers to engage with their audiences and generate buzz around their brand. In addition to the standard features these platforms offer, there are also some features that are designed specifically for marketing.
2. Design tools
This is especially common when it comes to creating ads and content like social media posts and blog posts. Because digital marketing is such a design heavy field, doing it effectively wouldn’t be possible without design tools like Canva and Photoshop, programs that allow those without extensive graphic design skills to add dynamic images to their content.
3. Analytics tools
These include everything from Google Analytics (designed to track stats for web traffic to a particular site) to social media analytics tools like Facebook Insights and Twitter Analytics which provide metrics related to engagement and help marketers optimize their campaigns.
4. Content marketing tools
For marketers who are more focused on content marketing, tools like CoSchedule and HubSpot are a big help when it comes to content creation and curation. They can help marketers identify content opportunities and craft engaging blog and social media posts that will resonate with their audience.
5. Email marketing tools
These tools help marketers create email campaigns that amplify their content and encourage their users to become more engaged with their brand by taking additional steps like signing up for events and buying products.